Persona Studios
About Persona Studios
Persona Studios is a software platform for creating, deploying, and managing AI assistants - known as personas. Personas are omnichannel, multilingual AI assistants capable of automating repetitive conversations and routine tasks across various business functions, enhancing business productivity and scalability.
What is a Persona?
A persona is an advanced AI assistant capable of leading conversations, not just responding to queries. This core functionality extends to various use cases involving repetitive conversations, for instance, a persona can conduct an interview, arrange an appointment, qualify an inbound sales lead, take an order, handle an onboarding training session, and more.
Personas have the following characteristics:
- Basic info: Name, role (e.g. recruiter, customer service assistant, trainer, etc) and style of communication.
- Omnichannel: Chat accross multiple channels like WhatsApp, Facebook Messenger, SMS, Web, Web Widget, Slack, Discord, and more.
- Multilingual: speak 30+ languages and can understand even more. Persona owners can also read and monitor conversations in English.
- Multimodal: accept images, resumes, or other file uploads as well as display text, images.
- Voice: When communicating back with users, personas can use text only, voice notes, or both.
- Knowledge: Easily trained on various content (like webpages, word docs, Google sheets & YouTube videos).
- Agendas: lead defined conversation agendas. For example, personas can screen candidates, make bookings, run first round interviews, conduct training sessions, etc.
How Can a Persona Help My Company?
Personas act as your front-line representatives. Once trained, they can interact with users across platforms like WhatsApp, Facebook, Discord, and more, mimicking your communication style in over 30 languages.
But here’s the cool part—you can also create structured conversations, or “agendas”, so that if a user says a key phrase like “I want to order” or “I want to apply for a job,” your persona can run a call, ask questions, discuss and challenge the user where necessary (like for screening candidates), or take down an order (like for restaurants or e-commerce stores). Then, it will send you the conversation details when it’s done.
It’s like cloning yourself 1,000 times to have conversations with your customers, and your clones report back on who to talk to or how well they did.
Privacy and Data Security
Persona Studios prioritizes your data privacy. Your data is securely stored on our servers and is not used for model training. Our AI personas are built for GDPR compliance with message encryption, role-based access, and strict data controls. Users stay in control with clear consent and full rights to access or delete personal data. To learn more about what we do with any information we collect, please review our privacy notice in full.
FAQ
How long does it take to create a persona?
It only takes a few minutes to create a persona! The exact time can vary depending on the case, but don’t worry—it won’t take too long.
What channels does my persona connect to?
You can connect your persona to various channels, including:
- Web
- Web Widget
- Facebook Messenger
- SMS
- Slack
- Discord
Does the persona have a voice feature?
Yes! Our personas are equipped with advanced voice capabilities, allowing them to communicate naturally and engage users through speech. You can ask questions or give commands, and they will respond verbally, enhancing your interaction experience. Learn More.
What are the key Persona Studios features?
- Customizable Agendas: Automate repeat conversations with agendas that follow a defined sequence of steps. Our agenda builder allows you to build any conversation structure tailored to specific business needs.
- Multichannel Support: Integrate with platforms like WhatsApp, Facebook Messenger, Slack, and more.
- Multilingual Voice and Text Capabilities: Communicate naturally through speech or text in over 30 languages.
- Whitelabeling: Customize your persona with your brand’s colors and tailor its communication style to reflect your unique voice.
- Easy Training: Train your persona on diverse content types with automated recrawls and seamless data syncing.
- Data Privacy: User data is secure and not used for model training. Our AI personas are built for GDPR compliance with message encryption, role-based access, and strict data controls. Users stay in control with clear consent and full rights to access or delete personal data.
- Persona Management: Track your persona’s activity through a real-time dashboard, get instant alerts for key events, and receive daily or weekly summaries to stay informed.
What is an agenda?
An agenda in Persona Studios is a defined conversation structure that has different agenda items (i.e. Convey, Gather, Debate, Q&A, Cart, API, Schedule, Select) that can be used to automate any repeat conversation, especially first conversations. We go into a lot more detail later in this guide when it comes to creating your first agenda, what are the different kinds of building blocks or agenda item types, how to pass agenda outputs to your exisiting systems, etc. Learn More
What is the difference between a persona and an agenda?
Think of the persona as a person and an agenda as a set of instructions to carry out a specific conversation.
For example, if you hired me to run a series of calls, you might send me a Google Doc listing topics to cover, sample questions to ask, and instructions on summarizing or scoring the call. My real self would be the persona, and this list of instructions would be the agenda.
Who are the co-founders of Persona Studios?
- CEO: Kevin Davis – ex-Amazon Principal Product Manager and a serial entrepreneur with three prior startups, including one successful exit.
- COO: Andrew McCrow – holds a PhD in Physics from Imperial College London and spent ten years scaling his family business in the APAC region.
How long has Persona Studios been around?
Founded in May 2023, Persona Studios is headquarterd in Singapore with an office in Ho Chi Minh City, Vietnam. We have raised $1.1M from investors, including Ascend Vietnam Ventures, 500 Startups, Antler, and Iterative.
Can I book a demo?
Definitely! You can book a demo by going to our persona (it’s the pink widget at the bottom right of your screen) and saying, ‘I’d like to book a demo.’ Alternatively, you can book a demo here: